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Connected Media News, July 21 2017
At IBC2017, Edgeware will showcase its latest research into when content owners and online TV distributors should consider ceasing CDN rental and instead build their own delivery infrastructure.
“We understand that private TV CDNs aren’t the right approach for everyone but more and more giants in the content delivery industry are recognising that it’s the right option for them,” said Edgeware’s CEO, Joachim Roos. “We work with customers that have turned to private networks so they can take control of their content and deliver high-quality TV services while benefitting from a cost-effective solution.”
By David Davies, SVG Europe
Edgeware has a long-established specialism in providing private content delivery networks (CDNs) with no buffering, delays or glitches. The company recently commissioned Frost & Sullivan to undertake research into situations where companies should build their own CDNs, and when they should go through commercial companies.
The resulting white paper, entitled Building your own CDN for video delivery: why, when, and how, features a six question checklist on when, and if, content providers should build a private CDN. The white paper can be read in full here.
Read the full SVG Europe article here
Edgeware’s CTO talks OTT personalization with Broadcast Tech Magazine.
Broadcasters are learning from VOD providers to better engage with viewers with content suggestions based on viewing data. Netflix and Amazon has a huge advantage over broadcasters whose online service is not their primary product or output: their own delivery network. “This means they can analyse everything that’s delivered to each user,” says Göran Appelquist, CTO of Edgeware.
For broadcasters it makes sense to build their own content delivery network when an average 250,000 viewers watch content on their service for an hour a day. The BBC iPlayer has around 8 millions daily viewers, of which nearly 4 million watch an hour a day. “The BBC has the amount of requests for content that would justify building its own network,” says Appelquist. “It will have complete access to the analytics of its users, letting it compete with the likes of Netflix.”
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