Today’s TV audiences want to start, stop, pause and rewind everything they watch. They want to download a show to watch on their commute, or start it over again if they arrive home halfway through. On-line audiences expect TV however and whenever they want. But viewers are no longer prepared to accept buffering or low picture quality as part of their on-line TV experience. And with growing numbers of viewers, and higher definition formats, the cost of using a regular CDN service is escalating.
your own TV CDN
If you are a network operator, broadcaster or content owner, then building your own TV CDN can make more sense than buying a general-purpose CDN service.
- You can reduce or eliminate the ongoing costs of your third party CDN services (and reduce your own network costs if you operate one). And as your service take-up increases, these cost-benefits will only increase.
- You will improve your viewing experience. You can move your valuable content closer to your viewers than with a public CDN service, so you can reduce buffering, and control peak usage so you’re never competing for delivery capacity with the latest smartphone software update. And you can eliminate the delays that can be so irritating for fans of live sports.
- You can gain greater insight with more detailed (and impartial) analytics from your own systems. Your own TV CDN can correlate viewing analytics with network performance. So now you can find out what is really happening to your content delivery.