With so much content now available online, it’s becoming increasingly common for viewers to get overwhelmed with the amount of options available, meaning sometimes they just want a more ‘lean-back’ TV viewing experience. However, in today’s age of personalization, they also appreciate their ‘linear’ TV channel having content that appeals to their specific interests. And with the 2019 Rugby World Cup in Japan and the 2020 Tokyo Olympics just around the corner, the desire for content that’s geared towards personal interests will only grow.
ConnecTechAsia ShowDaily finds out how Edgeware’s new Virtual Channel Creation can help broadcasters increase the value of their content by launching alternative OTT versions of linear channels that are tailored towards different viewing groups and can be adapted to suit different audiences.
To learn more, read the full article in ConnecTechAsia ShowDaily, June 20 2019, page 32
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