Integration of OOONA’s cloud-based subtitling preparation tools enables TV providers to meet the demand for localized content
Barcelona, Spain – 5 May 2021 – Agile Content, a leading provider of digital TV and video delivery solutions, has announced the expansion of its subtitling portfolio with OOONA’s leading cloud-based subtitling preparation tools.
This expansion follows the recently completed acquisition of content processing and video delivery specialist Edgeware, whose product portfolio includes advanced technology for multi-screen subtitling in any ABR format. With OOONA’s cloud-based subtitling technology and Edgeware’s content processing capabilities within its StreamBuilder platform, Agile Content can now help TV providers meet the growing demand for content regionalization, localization and personalization that is set to drive the transformation of TV.
According to Digital TV Research, the global localization industry has grown by 40% in the last three years and is expected to surpass $2.5 billion this year, with OTT content localization being the driving force. While the world’s leading streaming services increase investment in localized content, as discovered by Ampere Analysis, Agile Content’s robust subtitling portfolio will give TV providers the means to gain a competitive advantage in retaining audience share in regional markets.
“For TV to truly transform, TV providers need to disown a one-size-fits-all mentality to content production. They need to create customized offerings for regional markets that go beyond language translations, from meeting legal requirements to respecting cultural preferences,” said Henrik Moberg, Head of Subtitling at Agile Content. “This is where the capabilities of OOONA’s tools are vital.”
Andy Hooper, VP Product Management B2B Portfolio at Agile Content added: “Localization projects will continue to grow in importance as content production and the global OTT audience alike increase in size and complexity. Our key capabilities, such as accurate segmentation and synchronization, are true enablers for innovative OTT content processing. And coupled with our advanced subtitling capabilities, including OCR-based transcoding and now localization support, we are able to address the challenge of evolving TV content for today and tomorrow’s streaming providers.”
Wayne Garb, CEO of OOONA, said of the partnership: “As a multi-national player in the OTT tech industry, Agile Content is developing an attractive end-to-end portfolio for modern TV businesses which OOONA is excited to be part of. With the company’s existing transcoding capabilities, our cloud-based tools will empower Agile Content’s customers to produce high-quality localized content and tap into local markets on a more personal level.”
Learn more about Agile Content’s subtitling portfolio here.
About Agile Content
Agile Content is an OTT solution, and TV channels and content aggregator, provider that supports telcos with their TV strategy. It offers advanced modular OTT technology that enables telcos to deliver modern TV services, all while capturing market share, increasing ARPU, and reducing churn and complexity.
For more than 10 years, Agile Content has supplied solutions in a flexible model (SaaS, rev-share or managed service) to industry-leading telco and media companies spanning OTT, advertising, digital e-store, VAMs and apps.
OOONA.Net Ltd was founded in 2012 with the aim of developing professional management and production tools for the localization industry. The company’s flagship product is OOONA Manager, a cloud-based system for managing translation, subtitling and captioning workflows in a user-centric approach, with full visibility over the localization workflow and integration with financial and production tools.
Marketing and Communications Manager, Agile Content
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