Edgeware’s Ad Stitcher product for IPTV enables you to deliver a personalized viewing experience to your viewers at the right time by dynamically inserting new ads when the content is requested by the client device.
WHAT IT DOES
- Provides dynamic ad insertion for IPTV by stitching targeted ads into RTSP delivery
- Detects ad markers (SCTE-35) in the transport stream
- Provides server-side ad insertion (SSAI)
- High performance deliveryof content and stitched-in ad to the client without buffering or glitches
- Enables pre-, mid- and post-roll ad insertion
HOW IT WORKS
- The Ad Stitching detects ad markers in the transport stream.
- Through integration with VAST-compatible ad decision server the personalized ad is fetched and stitched into the content stream.
- Content and personalized ad is streamed from Edgeware’s high performance TV server.