The solution, which was launched at IBC2017, integrates ContentArmor’s bitstream-based forensic watermarking technology into Edgeware’s optimized TV CDN content delivery infrastructure. This allows content owners to implement the most efficient and technically-robust anti-piracy solution for IPTV and OTT services that’s more difficult for thieves to hide from and allows owners to identify sources of illegally shared programming streams.
By slightly adjusting certain pixels in a video’s bitstream, ContentArmor’s forensic watermarking technology is robust enough to withstand video transformations such as recompression and cropping and is invisible to the viewer. Integrating this into Edgeware’s TV CDN technology means every stream is given a unique code which is embedded at the edge of the network without needing any extra processing, so each viewer is delivered their own identifiable version of the content.
The IABM Design and Innovation award judging panel said of the Edgeware and ContentArmor solution: “This is a key service that the industry requires to protect all aspects of the supply chain. This innovative watermarking technology promises to dramatically curb theft by enabling content owners to rapidly feel the collar of the culprit.”
Edgeware’s CMO Richard Brandon added: “The ease of access to illegal content is why it’s so vital that watermarking solutions are integrated within delivery networks, especially if they’re purposely built for delivering TV. We’re delighted that the potential of this pioneering solution we’ve developed with ContentArmor has been recognized so quickly by our industry peers.”
The IABM judging was carried out by a panel of 40 independent, highly experienced industry professionals, each with specialist expertise in one or more of the awards’ 10 categories. All the winners, including Edgeware, will automatically be submitted for IABM’s Peter Wayne Award, with the winner announced at the IABM Annual International Business Conference which takes place in London between 30 November and 1 December 2017.
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