IABM TV discusses the need for forensic watermarking with Edgeware’s Richard Brandon
The increased rate of digital piracy poses a major threat for broadcasters and operators. The Alliance for Creativity and Entertainment (ACE) estimated that there were 5.4 billion downloads of pirated films and television shows in 2016 alone.
To give the power back to content owners, Edgeware has introduced bit-stream based watermarking. The forensic watermark slightly alters a small number of pixels – for example black to a very dark grey – to create a unique code that is invisible to the naked eye. Combined with Edgeware’s content delivery network, which is designed specifically for TV, each user receives their own trackable code to help broadcasters and operators stay one step ahead and find out the exact source of any content leaks.
IABM TV discussed this need for forensic watermarking with Edgeware’s Richard Brandon at BVE 2018.
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