Edgeware to demonstrate glitch-free ad insertion and anti-piracy content delivery at IBC2018

TV CDN pioneer will present new technology demonstrations throughout the show

Alongside its presentation of how to achieve beyond broadcast viewing experiences at IBC2018, Edgeware will showcase demonstrations of several technology applications. These include its forensic watermarking anti-piracy solution and server-side OTT ad personalization.

On stand 14.F20, Edgeware will be presenting its Ad Enabler solution which allows for the personalization of ads during live OTT, live-to-VoD and time-shift TV services. It supports HLS, for delivery to Apple devices, and MPEG-DASH for Android devices – making Edgeware one of the first to support live server-side, OTT ad insertion.

Ad Enabler uses frame-accurate segmentation to cut the segments in the stream to exactly match the interval of the ad break. Edgeware’s solution detects the ad markers and through an integration with Yospace and a VAST-compatible ad decision server, fetches the personalized ad and stitches it into the content stream. The TV programming and the ad is then streamed from Edgeware’s high-performance TV server to viewers. Deploying this server-side solution creates completely glitch-free ad insertion for a more personalized viewing experience for audiences.

Also on the stand, Edgeware’s award-winning TV Watermarker will show content distributors how they can protect their valuable TV programming. With internet-delivered services continuing to draw viewers away from traditional broadcasts, anti-piracy measures are becoming increasingly important. TV Watermarker uses a bitstream-based solution which can be used on-the-fly by Edgeware’s TV servers as they stream content.

The demonstration will show how the solution encodes a visual code into the program’s image which is unique to each viewer and much harder for pirates to identify or change than other manifest-based solutions. If a stream is illegally redistributed by an unauthorized source, TV Watermarker can identify the pirate within 15 seconds.

Commenting on the technology presentations, Edgeware’s Richard Brandon said: “demonstrations of our anti-piracy measures always gain a lot of attention throughout these industry events. And it’s easy to see why. We’re showing a powerful, real-world solution that lets content distributors identify pirates who are currently illegally redistributing expensive programming. And ad personalization is a great additional opportunity for revenue for many of our customers, and now they can deliver it glitch-free, to any device.”

These technology demos are part of the beyond broadcast experience that Edgeware is presenting at IBC2018. With more people than ever choosing non-broadcast services for reasons of convenience or higher-quality, content owners and distributors need to deploy a distribution workflow that enables them to take full advantage of internet-delivered means to deliver an experience that surpasses traditional broadcast.

To see its technology demonstrations, Edgeware will be exhibiting on stand 14.F20 at IBC2018 which runs from September 14-18, at the RAI Amsterdam.

 

About Edgeware

Edgeware supplies operators and content providers with systems to deliver modern TV services over the Internet at a huge scale. Edgeware’s unique technology provides an outstanding viewing experience that allows its customers to retain control of their content. In recent years, Edgeware has experienced rapid growth, reaching sales of SEK 237 million in 2017.

Edgeware is headquartered in Stockholm, Sweden, with staff in 15 countries across Europe, Asia and the Americas.

For more information, please visit https://www.edgeware.tv/

 

Edgeware media contact:  

Richard Brandon, Chief Marketing Officer

richard.brandon@edgeware.tv

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