Is DTC the next frontier for sports streaming?

In 2022, we’ve seen streaming platforms continue to snap at the heels of traditional TV broadcasters. This time, targeting unmissable live sporting events– one of the last bastions of traditional broadcaster dominance – like the World Cup in Qatar. In the UK, Amazon Prime now owns the rights to the Premier League, ATP Tour tennis and US Open golf. Meanwhile in Europe, specialist sports streaming platform DAZN shows the Bundesliga, UEFA Champions League, Serie A and La Liga, as well as a plethora of boxing and MMA content. And over the pond in the US, Apple and Major League Soccer recently signed a decade-long broadcasting rights deal.

As if traditional broadcasters didn’t have enough to worry about, in early 2023, Netflix will stream its first-ever live show, starring comedian Chris Rock. Though not strictly sports-related, there’s speculation that this can be read as an indicator of the company’s future intention to enter the lucrative live sports space.

What does this mean for sports owners and leagues?

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