I live in a quarterly world. I am obsessed with quick wins, at work, home or on the plane. Whenever I have a moment of silence, I satisfy my hunger for quick wins by filling it with sounds and images. At work, I love finding solutions for quick wins to impress myself (or my boss).
When one of my colleagues showed me Edgeware 360° analytics, the first thing that came to mind was a quick win. With so much content, people and devices in the online video business, do you ever wonder who’s watching what? Why some content performs better than others and in which context? Why do some customers stay and some switch to competing brands?
Many of our clients, who are service providers and content companies, have ambitions to ultimately deliver a personalised and richer viewing experience. They take the first step by selecting IP video delivery because it enables them to answer the above questions through visibility of data – on distribution, content, engagement, and the context in which the content is presented such as devices, platforms, locations, etc.
With new technologies, getting the data is not the challenge. The challenge is how you leverage the data to achieve your goals, starting by how to make better decisions by using real-time and historical data. Make market-driven decisions that directly impact customer experience. A quick win that can lead to more collective quick wins in the long run.
With the right tool, here are some examples of how you can leverage data for quick wins:
As with any other new technologies, adoption is always a challenge, i.e. how do you get your team or stakeholders that you don’t manage directly, to use it? So in your search for the right analytics system, find a tool that is super intuitive, easily customisable to your needs and one that should not disrupt the way you are working.
Have a look at the Edgeware 360° analytics for those who are conscious about leveraging data for better decision-making quality. For existing Edgeware customers who are eager for a quick win, please contact us.
Product Marketing Manager
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