Piracy is a growing problem that effects filmmakers around the world. Research by the Alliance for Creativity and Entertainment (ACE) revealed that in 2016 alone, there was an estimated 5.4 billion downloads of pirated feature films and television programming peer-to-peer piracy, worldwide. As the problem continues to affect content owners, every part of the supply chain has begun researching the different ways it can help solve the industry problem. Leading this is The Streaming Video Alliance, a workgroup that Edgeware has been a part of since the beginning of 2017.
The SVA is made up of companies across the streaming video value chain who understand the challenges and importance of delivering and now importantly, protecting video content. It recently undertook research into the different types of watermarks available and what TV service providers need to consider when putting it in place. The technical paper that it released also includes details on how watermarking can be deployed on the edge of the delivery network – a means of protecting content which has been championed by Edgeware. By repackaging on the edge of the delivery network, those wishing to protect content can create stream-specific anti-piracy measures.
This is one of the best options when putting in place watermarking technology because one of the biggest challenges is creating a robust, unique watermark that can withstand video delivery through a CDN. This is where Edgeware’s watermarking solution exceeds, providing a unique code for each user.
When deployed, implementing watermarking solutions will quickly make a difference. Recent research undertaken by Edgeware and YouGov found that 50% of viewers who said they would watch pirated content, would be dissuaded from doing so if they knew it was forensically watermarked.
To find out more information on how watermarking solutions work, you can download Streaming Video Alliance’s full paper here.
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