The TV market has experienced a rapid transformation over the last couple of years. In fact, all sectors experienced a change as the Internet widened the existing global market, altering how users behave and ultimately, replacing legacy technology stacks. For audiences consuming TV this has been a revolution, both in terms of the quality and amount of content on offer, as well as the overall experience. More content than ever is now being produced and made readily available via several streaming services, while traditional TV providers are offering channel bundles and including streaming services to maintain a relevant proposition.
However, from a provider perspective, this has introduced several challenges.
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