Data Sheets - Product

Server Side Ad Insertion for IPTV

Enable personalized ads to your IPTV viewers. Edgeware’s unique server side ad stitching solution seamlessly inserts ads with the highest performance.

Edgeware’s server side Ad Stitching enables personalized ads to be inserted to your IPTV service offerings. Ads can be stitched into the stream before, during and/or after the program for multiple IPTV services such as VOD, catch-up/start-over TV and recordings. With our unique server-side ad insertion technology the ads are seamlessly stitched into the stream with high performance and quality. This means no buffering or glitches for the end viewer and no lost ad impressions for the ad space buyer. The product is verified with the VAST standard and leading ad decision technology.

The Ad Stitching is part of Edgeware’s TV CDN infrastructure. It detects the SCTE-35 ad markers in the transport stream. The personalized ad is then stitched into the stream, server side, according to the ad markers. Content and ads are delivered to the client from Edgeware’s high performance TV servers without buffering.


  • Unique memory capabilities in Edgeware’s TV servers ensures stitching without buffering or glitches for the viewer
  • Highly reliable stitching technology maximizing viewing impressions and ad revenue
  • Provides server side ad insertion (SSAI)
  • Flexible placement of ads delivering both pre-, mid- and post-rolls
  • Supports trick-play functionality and a wide range of IPTV services: VOD, catch-up TV, start-over
    TV and recordings




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