EDGEWARE EXPLAINS IN TVBEUROPE WHY BURNT-IN SUBTITLING DOESN’T TRANSLATE TO ONLINE VIDEO

Featured in this month’s issue of TVBEurope, Edgeware’s chief marketing officer Richard Brandon outlines how the Federal Communications Commission’s (FCC) new online video mandate requires content distributors to think again about how they subtitle their video assets.

In the article, Richard explains how closed captioning that’s ‘burnt-in’ doesn’t match up with audiences’ expectations of being able to consume programming on multiple devices, all the time. Because closed captioning is such an important part of many peoples’ viewing habits, content distributors need to ensure they have a subtitling workflow in place that won’t require any more resources or interrupt viewers’ overall experience.

Delivering content online with the latest TV CDN technology means programming can be delivered from the edge of the network. This means subtitled data can be distributed as part of the TV signal and stored as ancillary data. With this workflow content distributors only need to store one version of each program and attach subtitles as needed.

To read the full article on how edge-repackaged subtitling can benefit your delivery workflow, the January issue of TVBEurope is now available online.

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