Today’s TV audiences want to start, stop, pause and rewind everything they watch, on any kind of client device, including smart phones, tablets, computers, TVs, game consoles and so on. But more than that, they now expect their online TV experience to surpass that of traditional broadcast TV, with better picture quality and personalized content. In a TV CDN this means growing capacity without raising costs – and efficient utilization of storage. Add to this smart routing to ensure each device gets the content in the right format and bitrate, and last but not least, that the right content reaches the right viewer. Your TV CDN should be delivering amazing TV. Viewers won’t accept buffering or high latency as they are watching an exciting live sports event or a popular show. Fortunately, these are all characteristics of an Edgeware TV CDN!
Delivering TV quality
With OTT becoming the preferred way to watch TV content for more and more viewers, it needs to match the quality of traditional broadcast TV – or rather – it needs to go beyond broadcast TV to provide glitch-free viewing of 4K, UHD, VR and personalized ads. Edgeware TV CDN systems are designed with viewing quality as a key requirement and embrace a number of characteristics that address this.
The Edgeware TV CDN delivers live TV and VOD content at low latency and without buffering for OTT as well as IPTV. With a distributed architecture where purpose-built TV servers are deployed close to the viewers and with features such as immediate streaming and popular content stored in the edge, the content is delivered glitch-free to your end users.
For live content, such as big sports events, your CDN can ensure that all your viewers get “onboard” in time to watch the start of the game and at the quality they expect, even if millions are watching the same show. With a CDN that’s been purpose built for TV and with lower latencies than general-purpose CDN services, you have the power in your hands to deliver a TV experience that is truly beyond broadcast.